The Golden Steering Wheel Awards

The 41st annual Zlatý Volant  (Golden Steering Wheel) Awards were announced at PVA Letňany. The golden evening of motor racing was fascinating this year, with David Coulthard and Mick Doohan taking part, among others.

At the end of February, the Golden Steering Wheel, the Golden Handlebars, the Golden Eye and other special awards were awarded during the festive evening at the PVA Expo Letňany Prague congress hall, moderated by Libor Bouček. The announcement of the poll premiered in the PVA Expo Letňany Prague congress hall. The poll was presented with a new image, with a starting line full of racing cars and other thematic decorations. Acrobats from the Losers Cirque Company provided the accompanying programme.

AV MEDIA was a partner of the Golden Steering Wheel Awards once again this year. Collaboration was really very complex this year – we worked closely with the Pozitif Agency from the outset on preparing the project, the screenplay and direction. We also provided the decorations, direct transmission and video postproduction.

Together with the agency, we prepared an original event design and created a 3D set-up design. The event was lavish in terms of the technology used. An 84 m² Absen A3 Pro LED wall dominated the stage of the congress hall and more than 100 smart lights were deployed on the scene and even surrounded the entire venue.

The Golden Steering Wheel Awards poll was linked to the Keep Fighting Foundation this year. Fans and partners could financially support the non-profit organization inspired by the life of Michael Schumacher, one of the best racers of all time and seven-time F1 world champion. The Executive Director of the foundation, Sabine Kehm, was handed a check for CZK 503,000, which was collected as part of the campaign.